After the exciting news of our schools re-opening in September we would like to officially announce the launch of our refreshed brand identity. We have spent many months working on our brand positioning and updating our visual identity to reflect what LAL truly is, unforgettable.
We felt our brand needed to become more vibrant, energetic, personal and more human. We needed it to express what we offer, which is an effective language experience that goes way beyond the classroom; unforgettable English, unforgettable people, unforgettable experiences.
Because you might not know it yet, but LAL will forever be with you.
The people, the places and the English language you discover through LAL will shape the way you interact with your world.
The benefits of your language experience with LAL will endure, because real-life learning resonates long after you have finished your course. The experience goes way beyond the classroom: belonging to the LAL community really means getting out and exploring the places you always heard about, from a completely new angle.
Being able to share moments with people who, like you, are building their own future, finding their unique take on each LAL destination, and living abroad as part of an international community – this is LAL.
Telling our story through visual communication
We have added vibrancy, boldness and personality to our visual identity. One major change is the introduction of yellow as a supporting colour to our heritage red, which has been given its own refresh to make it cooler and brighter, whilst retaining our strong black and white primary colours.
Why Yellow? Yellow represents happiness, energy, positivity all the things we want our students to feel when they experience LAL.
As well as colours we have introduced a brand pattern, this was based on the idea that LAL creates opportunities for the “crossing of paths” for people all over the world.
We have kept our logo but now offer a simplified version of it without the circle, for a more contemporary look.
Our photography is more authentic, using a style which compliments the brighter colour palettes, showing off our unique schools and locations.
Online we are brighter, bolder, smarter. We have added custom illustrations and icons to create clearer layouts and improve user experience.
Our schools have each undertaken their own transformations, inspired by shared workspaces, we wanted to create areas that helped our students integrate and connect with each other. The main communal areas now feel welcoming, homely, relaxed and trendy.
The next chapter
The last few months have been challenging for everyone in our industry and as we gradually move towards a new normal what better way to start with a refreshed brand that is strong, dynamic and ready to adapt to the journey ahead. We can’t wait for you to share your experiences and unforgettable moments with us.
If you are ready to experience Unforgettable Real Life English with us, check out our 2021 brochure to see what locations and courses we have on offer.
Discover our students' experiences in their own words
I’m very grateful for everything here.
I’m very glad of this school and I love this city. First day, I met many new people who are very friendly. I have only one teacher, but in the corridor, I met many other teachers who talked with me and it was nice. My teacher Heilen is very good teacher.
Every time she helps us with everything. My classmates are friendly and with a positive mood. Every other people in LAL are very kind and I’m very grateful for everything here.
I learned many cultures, to talk to many students from different nations, besides just studying English.
I enjoyed my stay, I learned many cultures, to talk to many students from different nations, besides just studying English. It’s a good experience.
I really improved my English and I met a lot of amazing people
Thank you for all. I really improved my English and I met a lot of amazing people. The room was perfect!
LAL Cape Town
I think I am able to have a chat with a native speaker without problems
It is absolutely interesting to meet classmates from other countries, with different cultures and, of course, different thoughts and beliefs. In addition to this, I feel very proud of myself in terms of progress because at this moment, I think that I am able to have a chat with a native speaker without problems. This shows the good education that I have been receiving.
The teachers in LAL teach well and they are so cool…
I want to improve my English that’s why I’ve been staying for one month at LAL. It was a good experience because I met people from different countries, new friends and I can practice English everyday.
Cape Town is a lovely place, I really enjoy it. The teachers in LAL teach well and they are so cool. The staff in the school is also sociable. Concerning my accommodation, I like it, my room is clean and has enough space even I shared it.
LAL Cape Town
I had Intensive English and it was four lovely weeks in LAL School
It could be in Portuguese, but I preferred to challenge myself and write my testimonial in English. I had Intensive English and it was four lovely weeks in LAL School. It was really good for me to interact with teachers and other schoolmates. My host mother, Bev and her mom were the best people that I met in Cape Town. I really felt at home. I will miss our conversation. Bev was a really mother for me . I have to say thanks for that.
LAL Cape Town
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We are happy to announce LAL Cape Town has now reopened and LAL Torbay will be welcoming students in April 2021!
With all safety measures in place, we can’t wait to have you back!
Discover all the courses available at our schools by browsing our website, or choose from our range of online courses instead.